EMPLOYEE SPOTLIGHT: Erin Parker
From press operator to problem solver After running press equipment, pre-press, customer support, estimating, account development, and customer service for…
UV-resistant Labels, Stickers, and Decals
Outdoor UV Resistant Labels Outdoor UV-resistant labels include any label, sticker, or decal that will be exposed to sun, rain,…
EMPLOYEE SPOTLIGHT: Brett Börzsei
Expertly managing production—and expectations Even as a teenager in Michigan, Brett Börzsei, production manager for Columbine Label Company, knew he…
These 7 things will lower the cost of your labels
Columbine Label, with over 34 years of experience in the label printing industry, continually develops and updates criteria to help…
3-7 Seconds: Capture the First Moment of Truth (FMOT) with Custom Product Labels
Every good product needs a good product label. Every good product label can emphasize and showcase not only the product…
Why You Must Win the Zero Moment of Truth (ZMOT): Custom Product Stickers
Zero Moment of Truth Creating brand trust and loyalty can be a difficult task, but it is well worth the…
Custom Labels Give Your Products a Distinctive Identity
What is the message your label is giving? Consumers shopping for products might not realize the influence that labels have…
What Do You Do When Your Competitor is An Inch Away?
4-minute read On a typical grocery store shelf, dozens of competitive products are packed together in close quarters, inches apart,…
Labels, Stickers, and Decals; What’s the difference
As defined by Merriam-Webster and Oxford Dictionary: Label: a slip (as of paper or cloth) inscribed and affixed to something…
Textured Wine Label Material; Appealing to Your Customers
What do wine connoisseurs look for when deciding on a good quality wine? Color, smell, the balance between elements, and…
Customer Spotlight: Savory Spice Shop
Filling Life with Flavor One Spice at a Time Savory Spice owners blend creativity, craftsmanship, and cooking into a successful…
9 Reasons Why Label Proofs Matter
PDF Label Proof vs. Physical label Proof The method of emailing PDF files for approval of a label proof has…
Customer Spotlight: Laws Whiskey House
From Wall Street to Whiskey How Laws Whiskey House bet the farm on locally sourced heirloom grains to express uniquely Colorado…
Hemp Labels – Sustainable, Renewable
The Look of Renewable Hemp Labels Renewable Hemp label material is a stunning smooth texture paper that, by design, has…
Employee Spotlight: Ryan Jackson
Keeping busy with business development Ryan Jackson, much like his sister Rachel, has printing in his blood. It should come…
The Look That You Can FEEL!
Sensory marketing While previous marketing efforts relied heavily on price, feature, and utility, modern consumer loyalty depends on reaching the…
Custom Lip Balm Labels: A Guide to Your Label Needs
Consumers base their choice of lip balm on numerous factors, and before their purchase is based on brand loyalty, most…
What’s Involved in the Foil Stamp Printing Process?
There’s no doubt shiny objects catch our attention. A new penny on the ground. The chrome trim on a classic…
A Designer’s Eye for Prepress
What’s better than a prepress operator with analytic skills? One with technical chops and seasoned graphic design background. That just…
Why Color Consistency Matters
Coca-Cola red has become one of the most recognizable colors synonymous with a specific brand in the history of marketing.…
A Guide to Required Fields for Custom Cosmetic Label Printing
Proper labeling is an important aspect of marketing a cosmetic or personal care product. Labeling is used to help inform…
What You Need to Know About Craft Beer Label Printing
So, this is a perfect time to discuss the ins and outs of craft beer label printing, craft beer can…
Employee Spotlight: Jeff Klocke
Jeff Klocke on Knowing the sign of a good label When Jeff joined Columbine Label Company in 2016 as a…
Customer Spotlight: Honeyville
Harvesting un-bee-lievable loyalty When you talk to the owners of Honeyville, the only thing as reliable as the sweet flavor…
How to Choose the Best Label Material for Your Product
Labels are simple, right? Guess again. There are numerous factors to consider when having custom printed labels produced with the…
Customer Spotlight: Finkel & Garf
If labels tell a brand story, Finkel & Garf craft beers are undoubtedly bold and straightforward. Labels as bold as…
Employee Spotlight: Jennifer Adams
Employee Jennifer Adams on Serving what’s best for breweries When we say Columbine Label Company is a family, we aren’t…
6 Product Label Mistakes and How to Avoid Them
Product labels are a crucial part of your product’s success! Product label mistakes can be costly both in time and…
Waterproof vs. Water-Resistant Product Labels
Imagine pouring thousands of dollars and hours into developing, manufacturing, branding, and labeling a product only to have the label…
Embossed Printing
How Embossed Printing Can Make Your Labels Stand Out Embossing is a printing technique that inherently gives any printed surface…
What is the process of product label printing?
Product packaging communicates more about a product and its brand than perhaps any other marketing tool. Its point-of-purchase power is…
Product label trends for 2021
As the COVID-19 pandemic turned the world as we know it upside down in 2020, no one could predict the…
Employee Spotlight: Rachel Jackson
Getting back to her roots and down to business For Rachel Jackson, Columbine Label Vice President of Operations, Colorado would…
Customer Spotlight: KAI CBD
Discovering the sea to success Inspiration is sometimes born out of tragedy. Colorado native Joey Coleman, founder of KAI CBD,…
How to stop your RGB file from being DOA at the printer
“Why don’t the colors of my printed labels look the way they do on my computer monitor?” That’s a question…
How to Succeed in the World of White Label
The white label / private label business is red hot. Leading the pack in the ecommerce space is Amazon’s AmazonBasics…
FROM OUR PRESIDENT Navigating COVID times: Wins, Losses, Lessons Learned
By Greg Jackson, CEO Columbine Label Company Columbine Label COVID: The past six months of 2020 have been kind of…
How to make your product stand out in a virtual world
3 ways to create showstopper labels that help online product sales Humans are visual beings. That’s why an ad featuring…
Size up Your Label: How to Choose the Right Size for Your Product
Your product label deserves the same time, attention, and research you give to your actual product. It is your first…
Customer Spotlight: Rocker Spirits
Capturing lightning in a bottle When the economy took a dive in 2008, Duston Evans was looking for a change…
Fiery Food Labels Are Hot, Hot, Hot!
Our fiery food customers know that their product labels are just as hot as the ingredients inside. Why is that?…
Your Label, Your Brand Story: How to tell it, when to change it
Your product label is a highly visible — and extremely influential — face of your brand. As a powerful path…
Employee Spotlight: Bobby Parker
The man behind the machine Impeccably printed labels don’t happen by accident. It takes a skilled press operator with high…
Customer Spotlight: Over Yonder Brewing Company
A labor – and label – of love Doing what you love seems to be a common thread among Columbine…
Fiery Foods and The Scovie Awards: Wait, What’s a Scovie?
For all you chili pepper and fiery food aficionados, it’s time to enter the Scovie Awards! Spicy, hot chili peppers…
Pepper Power: Fiery Foods and the New Superfood, Chili Peppers
We like fiery foods. Hot sauce, spicy jams, green chili pickles, barbeque sauce, you name it, we’ve helped label it…
Employee Spotlight: Jennifer Erickson
New Office Manager fills big shoes with a big heart Filling the role of a predecessor who held the position…
Sustainability & Labels: Part 3
What materials are suited for sustainable labels In Part 2 of our Sustainability & Labels series, we covered the different…
Sustainability & Labels: Part 2
How sustainability, recyclability, and compostability differ In Part 1 of our Sustainability & Labels series, we discussed why it is…
Sustainability & Labels: Part 1
Why sustainability is trending in labels – and why you should care. Sustainability is here to stay. It has become…