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How to stop your RGB file from being DOA at the printer
How to stop your RGB file from being DOA at the printer

“Why don’t the colors of my printed labels look the way they do on my computer monitor?” That’s a question we’re hearing more and more from customers new to the world of print. Great color and stand-out label design are the cornerstone of products that attract consumers and sales. And it hinges on the art files you submit to your…

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FROM OUR PRESIDENT  Navigating COVID times: Wins, Losses, Lessons Learned
FROM OUR PRESIDENT Navigating COVID times: Wins, Losses, Lessons Learned

By Greg Jackson, CEO Columbine Label Company The past six months of 2020 have been kind of a blur. Everyone has been facing unprecedented challenges, concerns, decisions (and even new opportunities) on a professional and personal level that often change on a weekly, and sometimes daily, basis. But I feel like we have reached a point where we can take…

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How to make your product stand out in a virtual world
How to make your product stand out in a virtual world

3 ways to create showstopper labels that help online product sales Humans are visual beings. That’s why an ad featuring a juicy hamburger makes our mouth water, photos of puppies make us smile, and a sunny tropical beach image makes us long for vacation. It’s downright scientific:  90 percent of information transmitted to our brain is visual. What’s more, 93…

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Size up Your Label:   How to Choose the Right Size for Your Product
Size up Your Label: How to Choose the Right Size for Your Product

Your product label deserves the same time, attention and research you give to your actual product. It is your first and foremost way to attract and motivate customers. Choosing the right label size and shape for your packaging is a key consideration in this effort. It also influences design, cost, and label application. Getting your label size wrong can result…

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Your Label, Your Brand Story: How to tell it, when to change it
Your Label, Your Brand Story: How to tell it, when to change it

Your product label is a highly visible — and extremely influential — face of your brand. As a powerful path to purchase, labels speak to consumers, whether they’re shopping online or in person. Research shows that almost 70 percent of retail purchases are made on impulse with product selections made in less than eight seconds. So it is imperative that…

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EMPLOYEE SPOTLIGHT: Bobby Parker
EMPLOYEE SPOTLIGHT: Bobby Parker

The man behind the machine Impeccably printed labels don’t happen by accident. It takes a skilled press operator with high standards and an eye for quality. That’s where Bobby Parker comes in. Bobby runs Columbine Label’s Domino/BossJet digital press. This hybrid system is a digital UV ink jet press with flexographic and die cutting capabilities. One of the plant’s powerhouse…

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