Meet our Marketing Director, chief conqueror of positions, projects – and peaks Want to see an impressive collection of labels? Stop by the office of our marketing director, Bernadette Wisser. She has three entire bookshelves stocked with printed label samples to showcase Columbine Label’s wide-ranging capabilities and expertise. It’s also her way of drawing people into her office to chat.…
Thirsty? No problem. How about a nice cold kombucha? Or a craft ale? Or hard seltzer? Or maybe you prefer a protein drink, or CBD-infused refresher. Clearly, there is no shortage of ways to whet your whistle today. In fact, in 2016 alone, there was an estimated 18,500 new beverage products introduced that year! While this is great for the…
They say looks aren’t everything. But we’re here to tell you: yeah, actually they are – when it comes to consumer products. According to one source, a whopping 93 percent of consumers ranked the product’s visual appearance as the most important factor in selection for purchase. That means prime labels – the front-of-the-package graphic – have tremendous power. The power…
By Greg Jackson, CEO Columbine Label Company It’s no secret that the printing industry has a target on its back in the eyes of OSHA, the federal government’s venerated Occupational Safety and Health Administration. In fact, somewhere here in my office, I think I still have the letter they sent me when I bought this company. The deck is definitely…
Hello (and good-bye) to our one-of-a-kind Office Manager If you want to become fast friends with the office manager at Columbine Label Company, Alissa Evans, bring your dog with you on your next visit. She’ll be happy to see you, too, of course, but Alissa says she always enjoys when clients bring their furry friends to the office to pick…
Meeting the demands of on-demand printing If hashtags are any indication of a company’s priorities, White Label isn’t messing around: they’re #onamission. As a large and growing direct-to-consumer fulfillment and private label services provider based in Denver, CO, White Label picks, packs and ships product seven days a week. Clearly, they are on a mission to meet the demanding needs of…
By Greg Jackson, CEO Columbine Label Company I might be dating myself with this, but there’s a fantastically memorable Holiday Inn TV commercial from the 1970’s where a hotel clerk breaks the bad news to a weary traveler and his wife that the hotel never received their reservation, gleefully telling the couple “Sur-priiiise!” Then the voice-over comes on and says “…Holiday…
Is it time to consider shrink sleeve labels for your product? If you’re as obsessed with labels and packaging as we are (is that even possible?), you’ve probably noticed how ubiquitous shrink sleeve labels are on products today, everything from food and beverage bottles to personal care and nutraceuticals packaging. Unlike conventional pressure sensitive labels, shrink sleeve labels provide full-color,…
We are excited to announce the launch of our updated, redesigned website at www.columbinelabel.com. Our goal with this revamp is to create a helpful, relevant, user-friendly resource for our community of customers, partners and associations. So, we’ve refreshed the look and feel of our website to be more about you and your needs. You will see new imagery, expanded content, intuitive…
If medical researchers ever invent a test that can identify a person’s passions in their DNA, my results would read unequivocally: “fishing fanatic” and “destined for sticky paper”. Some things are just meant to be; which explains how my life has come full circle here in Colorado doing two things that destiny had written firmly in my DNA. Born and…