Meeting the demands of on-demand printing If hashtags are any indication of a company’s priorities, White Label isn’t messing around: they’re #onamission. As a large and growing direct-to-consumer fulfillment and private label services provider based in Denver, CO, White Label picks, packs and ships product seven days a week. Clearly, they are on a mission to meet the demanding needs of…
By Greg Jackson, CEO Columbine Label Company I might be dating myself with this, but there’s a fantastically memorable Holiday Inn TV commercialfrom the 1970s where a hotel clerk breaks the bad news to a weary traveler and his wife that the hotel never received their reservation, gleefully telling the couple “Sur-priiiise!” Then the voiceover comes on and says “…Holiday Inn…
Is it time to consider shrink sleeve labels for your product? If you’re as obsessed with labels and packaging as we are (is that even possible?), you’ve probably noticed how ubiquitous shrink sleeve labels are on products today, everything from food and beverage bottles to personal care and nutraceuticals packaging. Unlike conventional pressure sensitive labels, shrink sleeve labels provide full-color,…
We are excited to announce the launch of our updated, redesigned website at www.columbinelabel.com. Our goal with this revamp is to create a helpful, relevant, user-friendly resource for our community of customers, partners and associations. So, we’ve refreshed the look and feel of our website to be more about you and your needs. You will see new imagery, expanded content, intuitive…
If medical researchers ever invent a test that can identify a person’s passions in their DNA, my results would read unequivocally: “fishing fanatic” and “destined for sticky paper”. Some things are just meant to be; which explains how my life has come full circle here in Colorado doing two things that destiny had written firmly in my DNA. Born and…
Like many companies that have printed their own product labels in house, Tony’s Meats & Market determined the labor- and time-intensive task they had been handling for years was better left to the experts. That led Tony’s to Columbine Label, their business neighbor located just down the street from their main office, and to finally retire their in-house thermal printer…
We all can agree on the importance of the label in branding the product, communicating the product benefits, and catching attention of consumers. Numerous decisions must be made to design and print a label that will work with the product packaging or bottle, as well as correlating the label with the brand image of your company and product. If you…
A Google search and cold call to Columbine Label Company led Boulder-based Cured Nutrition to a successful cure for their printing woes. Cured Nutrition, a premium provider of hemp-derived CBD (cannabidiol) products, was making its mark in the growing, albeit highly competitive, CBD market. But the company had grown frustrated with the lack of responsiveness and transparency and missed delivery…
As most businesses know, a substantial chunk of creating an enterprise revolves around advertising. A business, no matter what venture it is involved in, should realize the importance of having an aesthetically pleasing and distinct label. The type of wine and beer labels that defines the business itself is one that constitutes its standards by setting it apart from the…
In the craft beer business, brand differentiation is everything. And it all starts with the graphics. Just ask Meredith A., Creative Manager, with Half Acre Beer Co., a Chicago-based microbrewery that crafts an impressive flight of core and specialty release beer in bottles and cans. “We take our visuals very seriously,” she explains. “If the physical label can’t support the art,…