The white label / private label business is red hot. Leading the pack in the ecommerce space is Amazon’s AmazonBasics line, in addition to its family of in-house brand offerings under the “Our Brands” label. At an estimated $60.8 billion in size with growth rates north of 41 percent, white label / private label is positioned to skyrocket for the…
“Why don’t the colors of my printed labels look the way they do on my computer monitor?” That’s a question we’re hearing more and more from customers new to the world of print. Great color and stand-out label design are the cornerstone of products that attract consumers and sales. And it hinges on the art files you submit to your…
By Greg Jackson, CEO Columbine Label Company The past six months of 2020 have been kind of a blur. Everyone has been facing unprecedented challenges, concerns, decisions (and even new opportunities) on a professional and personal level that often change on a weekly, and sometimes daily, basis. But I feel like we have reached a point where we can take…
3 ways to create showstopper labels that help online product sales Humans are visual beings. That’s why an ad featuring a juicy hamburger makes our mouth water, photos of puppies make us smile, and a sunny tropical beach image makes us long for vacation. It’s downright scientific: 90 percent of information transmitted to our brain is visual. What’s more, 93…
Your product label deserves the same time, attention and research you give to your actual product. It is your first and foremost way to attract and motivate customers. Choosing the right label size and shape for your packaging is a key consideration in this effort. It also influences design, cost, and label application. Getting your label size wrong can result…
Capturing lightning in a bottle When the economy took a dive in 2008, Duston Evans was looking for a change from his many years in the construction industry. “Something that fills me back up every day,” as he put it. That thing was craft spirits. But it wouldn’t be fully realized until Littleton, CO, passed a law allowing micro distilleries,…
Our fiery food customers know that their product labels are just as hot as the ingredients inside. Why is that? According to one source, 93% of consumers ranked a product’s visual appearance as the most important factor in selection for purchase. Thus, in spicy, fiery food products, labels also need to be hot, hot, hot. As a proud sponsor of…
Your product label is a highly visible — and extremely influential — face of your brand. As a powerful path to purchase, labels speak to consumers, whether they’re shopping online or in person. Research shows that almost 70 percent of retail purchases are made on impulse with product selections made in less than eight seconds. So it is imperative that…
The man behind the machine Impeccably printed labels don’t happen by accident. It takes a skilled press operator with high standards and an eye for quality. That’s where Bobby Parker comes in. Bobby runs Columbine Label’s Domino/BossJet digital press. This hybrid system is a digital UV ink jet press with flexographic and die cutting capabilities. One of the plant’s powerhouse…
A labor – and label – of love Doing what you love seems to be a common thread among Columbine Label customers. Take for instance, Over Yonder Brewing Company, a craft brewhouse located in Southwest Golden, CO near Red Rocks Amphitheater. For owner, Jason Bilodeaux, it’s a true labor of love borne out of what he describes as “many years…