Taking care of label customers written in her DNA You could say Lorri Martinez was destined for her position as VP of Sales at Columbine Label. She has an impressive 32 years of working in the labels industry, including 27 years with Columbine Label. Born and raised in Colorado, Lorri spent a few years working for another label company, then…
Does the look and feel of your label really matter? In a word, yes! Label look and feel definitely matter in consumer product selection. Let’s look at some stats that illustrate this point. According to one source, only one-third of consumer retail purchases are pre-planned, leaving last-minute impulse to almost 70 percent of purchases! As consumers, customization and a plethora…
Labels are more than just a pretty face. In fact, they do a lot of the heavy-lifting for your product. Labels are essential to providing necessary information about a product, from graphic illustrations to the ingredients to the safety precautions to the tracking information, and more. In fact, often, in a mere split second, we know what we are purchasing…
Being designated an “essential service” carries significant weight in times of crises. That’s why Columbine Label is privileged to be able to help our essential food, beverage and healthcare clients meet the vital needs of our communities during the COVID-19 pandemic. As a label and packaging print provider, we take our role in supporting the supply chain very seriously. Our…
Meet our Marketing Director, chief conqueror of positions, projects – and peaks Want to see an impressive collection of labels? Stop by the office of our marketing director, Bernadette Wisser. She has three entire bookshelves stocked with printed label samples to showcase Columbine Label’s wide-ranging capabilities and expertise. It’s also her way of drawing people into her office to chat.…
Thirsty? No problem. How about a nice cold kombucha? Or a craft ale? Or hard seltzer? Or maybe you prefer a protein drink, or CBD-infused refresher. Clearly, there is no shortage of ways to whet your whistle today. In fact, in 2016 alone, there was an estimated 18,500 new beverage products introduced that year! While this is great for the…
They say looks aren’t everything. But we’re here to tell you: yeah, actually they are – when it comes to consumer products. According to one source, a whopping 93 percent of consumers ranked the product’s visual appearance as the most important factor in selection for purchase. That means prime labels – the front-of-the-package graphic – have tremendous power. The power…
By Greg Jackson, CEO Columbine Label Company It’s no secret that the printing industry has a target on its back in the eyes of OSHA, the federal government’s venerated Occupational Safety and Health Administration. In fact, somewhere here in my office, I think I still have the letter they sent me when I bought this company. The deck is definitely…
Hello (and good-bye) to our one-of-a-kind Office Manager If you want to become fast friends with the office manager at Columbine Label Company, Alissa Evans, bring your dog with you on your next visit. She’ll be happy to see you, too, of course, but Alissa says she always enjoys when clients bring their furry friends to the office to pick…
Meeting the demands of on-demand printing If hashtags are any indication of a company’s priorities, White Label isn’t messing around: they’re #onamission. As a large and growing direct-to-consumer fulfillment and private label services provider based in Denver, CO, White Label picks, packs and ships product seven days a week. Clearly, they are on a mission to meet the demanding needs of…