What materials are suited for sustainable labels In Part 2 of our Sustainability & Labels series, we covered the different terminology under the umbrella of sustainability. With a clear understanding of how these categories differ and why sustainability is critical to influencing sales, it’s time to get a handle on what materials are suitable for sustainable product labels. Overcoming challenges…
How sustainability, recyclability and compostability differ In Part 1 of our Sustainability & Labels series, we discussed why it is imperative that brands incorporate sustainability into their product packaging and labels. Not only do consumers demand it, research shows many are willing to pay more for it. Know before you “go” But before you invest in new environmentally friendly packaging…
Why sustainability is trending in labels – and why you should care. Sustainability is here to stay. It has become a major driving force in every aspect of business operations as well as consumer choice. In fact, external demand – from environmental groups and eco-minded consumers to activist investors – is the primary impetus for corporate sustainable initiatives. Consumer packaged…
When it comes to a label, looks matter. And the stats prove it. In one study, 93 percent of consumers deemed a product’s visual appearance as the most important factor in their product purchase choices. Thus, label appearance has big implications. It is a primary driver of your revenue. When we effectively engage consumer minds – within mere seconds —…
Distilled spirits are soaring. A recent study by the Distilled Spirits Council of the United States (DISCUS) shows that spirits category generated $90 billion in retail sales in 2019, continuing the spirits growth trajectory for the 10th year in a row. Spirit label growth by segment Growth in spirits by segment shows key trends and opportunities as well as the…
Does the look and feel of your label really matter? In a word, yes! Label look and feel definitely matter in consumer product selection. Let’s look at some stats that illustrate this point. According to one source, only one-third of consumer retail purchases are pre-planned, leaving last-minute impulse to almost 70 percent of purchases! As consumers, customization and a plethora…
Labels are more than just a pretty face. In fact, they do a lot of the heavy-lifting for your product. Labels are essential to providing necessary information about a product, from graphic illustrations to the ingredients to the safety precautions to the tracking information, and more. In fact, often, in a mere split second, we know what we are purchasing…
Being designated an “essential service” carries significant weight in times of crises. That’s why Columbine Label is privileged to be able to help our essential food, beverage and healthcare clients meet the vital needs of our communities during the COVID-19 pandemic. As a label and packaging print provider, we take our role in supporting the supply chain very seriously. Our…
By Greg Jackson, CEO Columbine Label Company It’s no secret that the printing industry has a target on its back in the eyes of OSHA, the federal government’s venerated Occupational Safety and Health Administration. In fact, somewhere here in my office, I think I still have the letter they sent me when I bought this company. The deck is definitely…
By Greg Jackson, CEO Columbine Label Company I might be dating myself with this, but there’s a fantastically memorable Holiday Inn TV commercial from the 1970’s where a hotel clerk breaks the bad news to a weary traveler and his wife that the hotel never received their reservation, gleefully telling the couple “Sur-priiiise!” Then the voice-over comes on and says “…Holiday…