News and Tips

How to Succeed in the World of  White Label
How to Succeed in the World of White Label

The white label / private label business is red hot. Leading the pack in the ecommerce space is Amazon’s AmazonBasics line, in addition to its family of in-house brand offerings under the “Our Brands” label.  At an estimated $60.8 billion in size with growth rates north of 41 percent, white label / private label is positioned to skyrocket for the…

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Sustainability & Labels: Part 3
Sustainability & Labels: Part 3

What materials are suited for sustainable labels In Part 2 of our Sustainability & Labels series, we covered the different terminology under the umbrella of sustainability. With a clear understanding of how these categories differ and why sustainability is critical to influencing sales, it’s time to get a handle on what materials are suitable for sustainable product labels. Overcoming challenges…

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Sustainability & Labels: Part 2
Sustainability & Labels: Part 2

How sustainability, recyclability and compostability differ In Part 1 of our Sustainability & Labels series, we discussed why it is imperative that brands incorporate sustainability into their product packaging and labels. Not only do consumers demand it, research shows many are willing to pay more for it. Know before you “go” But before you invest in new environmentally friendly packaging…

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Sustainability & Labels: Part 1
Sustainability & Labels: Part 1

Why sustainability is trending in labels – and why you should care. Sustainability is here to stay. It has become a major driving force in every aspect of business operations as well as consumer choice. In fact, external demand – from environmental groups and eco-minded consumers to activist investors – is the primary impetus for corporate sustainable initiatives. Consumer packaged…

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Five Tips to Engaging Label Designs
Five Tips to Engaging Label Designs

When it comes to a label, looks matter. And the stats prove it. In one study, 93 percent of consumers deemed a product’s visual appearance as the most important factor in their product purchase choices. Thus, label appearance has big implications. It is a primary driver of your revenue. When we effectively engage consumer minds – within mere seconds —…

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