The white label / private label business is red hot. Leading the pack in the ecommerce space is Amazon’s AmazonBasics line, in addition to its family of in-house brand offerings under the “Our Brands” label. At an estimated $60.8 billion in size with growth rates north of 41 percent, white label / private label is positioned to skyrocket for the…
“Why don’t the colors of my printed labels look the way they do on my computer monitor?” That’s a question we’re hearing more and more from customers new to the world of print. Great color and stand-out label design are the cornerstone of products that attract consumers and sales. And it hinges on the art files you submit to your…
3 ways to create showstopper labels that help online product sales Humans are visual beings. That’s why an ad featuring a juicy hamburger makes our mouth water, photos of puppies make us smile, and a sunny tropical beach image makes us long for vacation. It’s downright scientific: 90 percent of information transmitted to our brain is visual. What’s more, 93…
Your product label deserves the same time, attention and research you give to your actual product. It is your first and foremost way to attract and motivate customers. Choosing the right label size and shape for your packaging is a key consideration in this effort. It also influences design, cost, and label application. Getting your label size wrong can result…
Your product label is a highly visible — and extremely influential — face of your brand. As a powerful path to purchase, labels speak to consumers, whether they’re shopping online or in person. Research shows that almost 70 percent of retail purchases are made on impulse with product selections made in less than eight seconds. So it is imperative that…
What materials are suited for sustainable labels In Part 2 of our Sustainability & Labels series, we covered the different terminology under the umbrella of sustainability. With a clear understanding of how these categories differ and why sustainability is critical to influencing sales, it’s time to get a handle on what materials are suitable for sustainable product labels. Overcoming challenges…
How sustainability, recyclability and compostability differ In Part 1 of our Sustainability & Labels series, we discussed why it is imperative that brands incorporate sustainability into their product packaging and labels. Not only do consumers demand it, research shows many are willing to pay more for it. Know before you “go” But before you invest in new environmentally friendly packaging…
Why sustainability is trending in labels – and why you should care. Sustainability is here to stay. It has become a major driving force in every aspect of business operations as well as consumer choice. In fact, external demand – from environmental groups and eco-minded consumers to activist investors – is the primary impetus for corporate sustainable initiatives. Consumer packaged…
When it comes to a label, looks matter. And the stats prove it. In one study, 93 percent of consumers deemed a product’s visual appearance as the most important factor in their product purchase choices. Thus, label appearance has big implications. It is a primary driver of your revenue. When we effectively engage consumer minds – within mere seconds —…
Distilled spirits are soaring. A recent study by the Distilled Spirits Council of the United States (DISCUS) shows that spirits category generated $90 billion in retail sales in 2019, continuing the spirits growth trajectory for the 10th year in a row. Spirit label growth by segment Growth in spirits by segment shows key trends and opportunities as well as the…