News and Tips

What you don’t know about labels could hurt you (and your sales)
What you don’t know about labels could hurt you (and your sales)

Does the look and feel of your label really matter? In a word, yes! Label look and feel definitely matter in consumer product selection. Let’s look at some stats that illustrate this point. According to one source, only one-third of consumer retail purchases are pre-planned, leaving last-minute impulse to almost 70 percent of purchases! As consumers, customization and a plethora…

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6 Steps to eye-catching, quality labels
6 Steps to eye-catching, quality labels

Labels are more than just a pretty face. In fact, they do a lot of the heavy-lifting for your product. Labels are essential to providing necessary information about a product, from graphic illustrations to the ingredients to the safety precautions to the tracking information, and more. In fact, often, in a mere split second, we know what we are purchasing…

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FROM OUR PRESIDENT: No surprises…we promise.
FROM OUR PRESIDENT: No surprises…we promise.

By Greg Jackson, CEO Columbine Label Company I might be dating myself with this, but there’s a fantastically memorable Holiday Inn TV commercial from the 1970’s where a hotel clerk breaks the bad news to a weary traveler and his wife that the hotel never received their reservation, gleefully telling the couple “Sur-priiiise!” Then the voice-over comes on and says “…Holiday…

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Is it Time to Consider Shrink Sleeve Labels for your Product?
Is it Time to Consider Shrink Sleeve Labels for your Product?

Is it time to consider shrink sleeve labels for your product? If you’re as obsessed with labels and packaging as we are (is that even possible?), you’ve probably noticed how ubiquitous shrink sleeve labels are on products today, everything from food and beverage bottles to personal care and nutraceuticals packaging.  Unlike conventional pressure sensitive labels, shrink sleeve labels provide full-color,…

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In with the New: Columbine Label’s Redesigned Website is Live!
In with the New: Columbine Label’s Redesigned Website is Live!

We are excited to announce the launch of our updated, redesigned website at www.columbinelabel.com.  Our goal with this revamp is to create a helpful, relevant, user-friendly resource for our community of customers, partners and associations. So, we’ve refreshed the look and feel of our website to be more about you and your needs. You will see new imagery, expanded content, intuitive…

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