Does the look and feel of your label really matter? In a word, yes! Label look and feel definitely matter in consumer product selection. Let’s look at some stats that illustrate this point. According to one source, only one-third of consumer retail purchases are pre-planned, leaving last-minute impulse to almost 70 percent of purchases! As consumers, customization and a plethora…
Labels are more than just a pretty face. In fact, they do a lot of the heavy-lifting for your product. Labels are essential to providing necessary information about a product, from graphic illustrations to the ingredients to the safety precautions to the tracking information, and more. In fact, often, in a mere split second, we know what we are purchasing…
Being designated an “essential service” carries significant weight in times of crises. That’s why Columbine Label is privileged to be able to help our essential food, beverage and healthcare clients meet the vital needs of our communities during the COVID-19 pandemic. As a label and packaging print provider, we take our role in supporting the supply chain very seriously. Our…
By Greg Jackson, CEO Columbine Label Company It’s no secret that the printing industry has a target on its back in the eyes of OSHA, the federal government’s venerated Occupational Safety and Health Administration. In fact, somewhere here in my office, I think I still have the letter they sent me when I bought this company. The deck is definitely…
By Greg Jackson, CEO Columbine Label Company I might be dating myself with this, but there’s a fantastically memorable Holiday Inn TV commercial from the 1970’s where a hotel clerk breaks the bad news to a weary traveler and his wife that the hotel never received their reservation, gleefully telling the couple “Sur-priiiise!” Then the voice-over comes on and says “…Holiday…
Is it time to consider shrink sleeve labels for your product? If you’re as obsessed with labels and packaging as we are (is that even possible?), you’ve probably noticed how ubiquitous shrink sleeve labels are on products today, everything from food and beverage bottles to personal care and nutraceuticals packaging. Unlike conventional pressure sensitive labels, shrink sleeve labels provide full-color,…
We are excited to announce the launch of our updated, redesigned website at www.columbinelabel.com. Our goal with this revamp is to create a helpful, relevant, user-friendly resource for our community of customers, partners and associations. So, we’ve refreshed the look and feel of our website to be more about you and your needs. You will see new imagery, expanded content, intuitive…
If medical researchers ever invent a test that can identify a person’s passions in their DNA, my results would read unequivocally: “fishing fanatic” and “destined for sticky paper”. Some things are just meant to be; which explains how my life has come full circle here in Colorado doing two things that destiny had written firmly in my DNA. Born and…
We all can agree on the importance of the label in branding the product, communicating the product benefits, and catching attention of consumers. Numerous decisions must be made to design and print a label that will work with the product packaging or bottle, as well as correlating the label with the brand image of your company and product. If you…
GETTING STARTED WITH YOUR BARCODE LABELS Barcode labels are a must for any product packing to be sold commercially. Do you remember a time when there was no UPC label on a product you purchased? It may not be easy to remember, as companies have utilized Universal Product Codes for some 57 years. It can be interesting to learn a…