Thirsty? No problem. How about a nice cold kombucha? Or a craft ale? Or hard seltzer? Or maybe you prefer a protein drink, or CBD-infused refresher. Clearly, there is no shortage of ways to whet your whistle today. In fact, in 2016 alone, there was an estimated 18,500 new beverage products introduced that year! While this is great for the…
They say looks aren’t everything. But we’re here to tell you: yeah, actually they are – when it comes to consumer products. According to one source, a whopping 93 percent of consumers ranked the product’s visual appearance as the most important factor in selection for purchase. That means prime labels – the front-of-the-package graphic – have tremendous power. The power…
As most businesses know, a substantial chunk of creating an enterprise revolves around advertising. A business, no matter what venture it is involved in, should realize the importance of having an aesthetically pleasing and distinct label. The type of wine and beer labels that defines the business itself is one that constitutes its standards by setting it apart from the…
In the craft beer business, brand differentiation is everything. And it all starts with the graphics. Just ask Meredith A., Creative Manager, with Half Acre Beer Co., a Chicago-based microbrewery that crafts an impressive flight of core and specialty release beer in bottles and cans. “We take our visuals very seriously,” she explains. “If the physical label can’t support the art,…