Beverage

The ROI-Generating Power of Prime Labels
The ROI-Generating Power of Prime Labels

They say looks aren’t everything. But we’re here to tell you: yeah, actually they are – when it comes to consumer products. According to one source, a whopping 93 percent of consumers ranked the product’s visual appearance as the most important factor in selection for purchase. That means prime labels – the front-of-the-package graphic – have tremendous power. The power…

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Wine and Beer Labels Printing Design Ideas
Wine and Beer Labels Printing Design Ideas

As most businesses know, a substantial chunk of creating an enterprise revolves around advertising. A business, no matter what venture it is involved in, should realize the importance of having an aesthetically pleasing and distinct label. The type of wine and beer labels that defines the business itself is one that constitutes its standards by setting it apart from the…

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CUSTOMER SPOTLIGHT: Half Acre Beer Bottles to Boast About
CUSTOMER SPOTLIGHT: Half Acre Beer Bottles to Boast About

In the craft beer business, brand differentiation is everything. And it all starts with the graphics. Just ask Meredith A., Creative Manager, with Half Acre Beer Co., a Chicago-based microbrewery that crafts an impressive flight of core and specialty release beer in bottles and cans. “We take our visuals very seriously,” she explains. “If the physical label can’t support the art,…

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