As most businesses know, a substantial chunk of creating an enterprise revolves around advertising. A business, no matter what venture it is involved in, should realize the importance of having an aesthetically pleasing and distinct label. The type of wine and beer labels that defines the business itself is one that constitutes its standards by setting it apart from the…
In the craft beer business, brand differentiation is everything. And it all starts with the graphics. Just ask Meredith A., Creative Manager, with Half Acre Beer Co., a Chicago-based microbrewery that crafts an impressive flight of core and specialty release beer in bottles and cans. “We take our visuals very seriously,” she explains. “If the physical label can’t support the art,…