Columbine Label’s mission is to print custom labels that elevate their products via high-quality, responsibly-made product labels and exceptional printing standards that generate interest, awareness and sales. We strive to do what we say and to be proactively open, honest communicators for each and every customer interaction.
We are a purpose and principle-based organization, driven by our mission and committed to our values as the foundation of everything we do.
Unwavering Integrity
We believe in honesty, openness and trust as enduring tenets that guide our actions and shape our decisions each and every day.
Culture Counts
We value people, cherish respect, and are passionate about helping each individual to ever-evolve into their best possible self.
Kind + Generous
Columbine Label thrives on kindness and generosity. We aspire to make a positive difference in the lives of our customers and our community.
The Power of Team
The power of team is what fuels us. United we are strong. Together, our team exemplifies a deep connectedness to our customers, what we do and why we do it.
Accountability, Period.
We take our commitments seriously, hold ourselves accountable to them and consistently demonstrate that in our actions.
Unapologetically Fun(ny)
Life is special. A work, life balance is critical. We aim to make each day matter, have fun and spread a bit of laughter.
It is a privilege for me to help improve our customer’s lives every day and to work with our amazing and talented team at Columbine Label. Our team lives and breathes our values to provide cutting-edge, consistent quality, fulfilled promises and positive customer experiences that make a difference.
We are proud of our Columbine Label team. Each individual is committed to serving your needs so that collectively, we can create the best possible customer experiences, high-quality labels and consistently deliver on our commitments. That’s a mission of which I’m proud to be a part.
Years in the Industry: 29
Years at Columbine Label: 20
Greg, President and CEO, exemplifies the integrity and commitment ownership that shape Columbine Label’s culture. He has been at the helm of Columbine Label for over 20 years and treats customers the way he likes to be treated. Greg grew up in Kansas and his lifelong dream was to live in Colorado. Columbine Label made that dream a reality and it has far exceeded his expectations on so many levels, allowing him to make a positive difference in the lives of others. Greg cherishes his wife and two children and is an avid fly fisherman, downhill skier, photographer and model builder of “narrow gauge” trains and sailing ships.
Years in the Industry: 29
Years at Columbine Label: 20
Greg, President and CEO, exemplifies the integrity and commitment ownership that shape Columbine Label’s culture. He has been at the helm of Columbine Label for over 20 years and treats customers the way he likes to be treated. Greg grew up in Kansas and his lifelong dream was to live in Colorado. Columbine Label made that dream a reality and it has far exceeded his expectations on so many levels, allowing him to make a positive difference in the lives of others. Greg cherishes his wife and two children and is an avid fly fisherman, downhill skier, photographer and model builder of “narrow gauge” trains and sailing ships.
Rachel JacksonYears at Columbine Label: 1
As Vice President of Operations, Rachel has a hand in many facets of the business, from personnel management and equipment management to systems operations. It’s a role well-suited for her after serving as a project engineer for a larger commercial contractor. She also has a lifetime of exposure to the ins and outs of the printing business: she literally grew up with Columbine Label’s President and CEO Greg Jackson, who just so happens to be her father. Rachel enjoys working side-by-side with her paternal mentor making sure staff and systems have whatever it takes for optimum performance. Outside of the business, Rachel enjoys yoga, dancing, hiking, tennis – and, most of all, cheering on the Kansas State Wildcats. Read More
Rachel JacksonYears at Columbine Label: 1
As Vice President of Operations, Rachel has a hand in many facets of the business, from personnel management and equipment management to systems operations. It’s a role well-suited for her after serving as a project engineer for a larger commercial contractor. She also has a lifetime of exposure to the ins and outs of the printing business: she literally grew up with Columbine Label’s President and CEO Greg Jackson, who just so happens to be her father. Rachel enjoys working side-by-side with her paternal mentor making sure staff and systems have whatever it takes for optimum performance. Outside of the business, Rachel enjoys yoga, dancing, hiking, tennis – and, most of all, cheering on the Kansas State Wildcats. Read More
Jennifer EricksonJennifer is our Office Manager and Bookkeeper and the friendly and competent face at Columbine Label’s front desk. Jennifer is the “first voice / first face” when a customer calls or picks up their label order. While she is newer to the label industry, Jennifer is a dynamo, staying on top of multiple responsibilities and supporting her Columbine Label teammates with a winning can-do attitude. Jennifer, her husband and their “fur-baby” Yorkie moved to Colorado from Las Vegas. She enjoys camping, exploring, cooking, reading and going to the theatre. Read More
Jennifer EricksonJennifer is our Office Manager and Bookkeeper and the friendly and competent face at Columbine Label’s front desk. Jennifer is the “first voice / first face” when a customer calls or picks up their label order. While she is newer to the label industry, Jennifer is a dynamo, staying on top of multiple responsibilities and supporting her Columbine Label teammates with a winning can-do attitude. Jennifer, her husband and their “fur-baby” Yorkie moved to Colorado from Las Vegas. She enjoys camping, exploring, cooking, reading and going to the theatre. Read More
Bernadette WisserYears in the Industry: 25
Years at Columbine Label: 16
Bernadette is our Marketing Director responsible for the Columbine Label website, digital marketing, trade shows and sponsorships. She has extensive experience in the label business and in marketing. Bernadette is a great project manager as well and handles many of our safety and sustainability programs. After moving to Colorado from Santa Fe New Mexico, Bernadette found her love of Colorado mountains and has hiked 10 of Colorado’s 14’ers! Together with her husband, Bernadette has three grown children. She also enjoys dirt-bike riding, fishing, backpacking, and kayaking. Read More
Bernadette WisserYears in the Industry: 25
Years at Columbine Label: 16
Bernadette is our Marketing Director responsible for the Columbine Label website, digital marketing, trade shows and sponsorships. She has extensive experience in the label business and in marketing. Bernadette is a great project manager as well and handles many of our safety and sustainability programs. After moving to Colorado from Santa Fe New Mexico, Bernadette found her love of Colorado mountains and has hiked 10 of Colorado’s 14’ers! Together with her husband, Bernadette has three grown children. She also enjoys dirt-bike riding, fishing, backpacking, and kayaking. Read More
Brett BorzseiYears in the Industry: 9
Years at Columbine Label: 8
As Columbine Label’s Production Manager, Brett, earned a Bachelor of Science in Imaging and Print from Western Michigan University. He handles production management, scheduling, quality assurance and onboarding. Brett started at Columbine as a sales assistant, then morphed into a sales/production liaison, which then lead to his current position. He moved to Colorado from Michigan, is a big fan of Notre Dame and has a rescue Siberian Husky named Luna. Brett enjoys skiing and hiking.
Brett BorzseiYears in the Industry: 9
Years at Columbine Label: 8
As Columbine Label’s Production Manager, Brett, earned a Bachelor of Science in Imaging and Print from Western Michigan University. He handles production management, scheduling, quality assurance and onboarding. Brett started at Columbine as a sales assistant, then morphed into a sales/production liaison, which then lead to his current position. He moved to Colorado from Michigan, is a big fan of Notre Dame and has a rescue Siberian Husky named Luna. Brett enjoys skiing and hiking.
Lorri MartinezE-mail: Lorri@columbinelabel.com
Years in the Industry: 32
Years at Columbine Label: 27
Lorri has an impressive 32 years working in the labels business and 27 years with Columbine Label. She currently works in Sales and uses her extensive knowledge of labels to help and take excellent care of customers – something she loves doing. As a Colorado native – born and raised, Lorri also enjoys skiing and yoga. Read More
Lorri MartinezE-mail: Lorri@columbinelabel.com
Years in the Industry: 32
Years at Columbine Label: 27
Lorri has an impressive 32 years working in the labels business and 27 years with Columbine Label. She currently works in Sales and uses her extensive knowledge of labels to help and take excellent care of customers – something she loves doing. As a Colorado native – born and raised, Lorri also enjoys skiing and yoga. Read More
Jennifer AdamsE-mail: jennifer@columbinelabel.com
Years in the Industry: 11
Years at Columbine Label: 11
Jennifer is in Sales, with 20 years of customer service experience. She is committed to her customers and servicing their needs to make their businesses and brands better. Jennifer takes personal ownership of working together with customers through the entire label process to ensure client satisfaction and loyalty. Jennifer has been with Columbine Label for 11 years. She enjoys beach vacations, camping and spending time with family, especially her husband and two children.
Jennifer AdamsE-mail: jennifer@columbinelabel.com
Years in the Industry: 11
Years at Columbine Label: 11
Jennifer is in Sales, with 20 years of customer service experience. She is committed to her customers and servicing their needs to make their businesses and brands better. Jennifer takes personal ownership of working together with customers through the entire label process to ensure client satisfaction and loyalty. Jennifer has been with Columbine Label for 11 years. She enjoys beach vacations, camping and spending time with family, especially her husband and two children.
Jeff KlockeE-mail: jeff@columbinelabel.com
Years in the Industry: 3
Years at Columbine Label: 3
In his Sales role, Jeff serves Columbine Label customers as a helpful label resource, problem solver and trusted ally. He embraces the tenets of walking-a-mile in the customers shoes, adding value and working with integrity so that everybody wins. Jeff is a former business owner, and also worked as a sales manager in the signage industry. This relevant experience prepared him well for his role in the label industry. Jeff moved to Colorado in 2000 after growing up on the west coast of the U.S. He is proud to have military parents and is a dedicated husband and father who (still) enjoys skateboarding.
Jeff KlockeE-mail: jeff@columbinelabel.com
Years in the Industry: 3
Years at Columbine Label: 3
In his Sales role, Jeff serves Columbine Label customers as a helpful label resource, problem solver and trusted ally. He embraces the tenets of walking-a-mile in the customers shoes, adding value and working with integrity so that everybody wins. Jeff is a former business owner, and also worked as a sales manager in the signage industry. This relevant experience prepared him well for his role in the label industry. Jeff moved to Colorado in 2000 after growing up on the west coast of the U.S. He is proud to have military parents and is a dedicated husband and father who (still) enjoys skateboarding.
Christy MaloneE-mail: christy@columbinelabel.com
Years in the Industry: 5
Years at Columbine Label: 5
Christy embraces her role in Customer Support, helping customers with quotes, orders, tracking and processing. Customers appreciate her quick response time as a trusted resource. Christy helps to simplify, guide and support customers through the label process, start to finish. She exemplifies Columbine Label’s mantra, “we do what we say we are going to do”. Christy was born and raised in Colorado and took a trip to Africa when she was 4 years old. She enjoys creating floral arrangements, hanging out with her family and going to brunch.
Christy MaloneE-mail: christy@columbinelabel.com
Years in the Industry: 5
Years at Columbine Label: 5
Christy embraces her role in Customer Support, helping customers with quotes, orders, tracking and processing. Customers appreciate her quick response time as a trusted resource. Christy helps to simplify, guide and support customers through the label process, start to finish. She exemplifies Columbine Label’s mantra, “we do what we say we are going to do”. Christy was born and raised in Colorado and took a trip to Africa when she was 4 years old. She enjoys creating floral arrangements, hanging out with her family and going to brunch.
Erin ParkerE-mail: erin@columbinelabel.com
Years in the Industry: 29
Years at Columbine Label: 2
With 29 years of diverse label experience, Erin’s skills and knowledge are incredibly valuable to our customers and to the Columbine Label team. For 12 of those years, Erin gained first-hand expertise working as a press operator on both flexo and digital presses. After developing her label skills across many departments, Erin wanted to use her knowledge to help customers, so she joined our Customer Service team. As further evidence of Erin’s diverse skill set, she went to school to be an O.R. Surgical Technician. Erin loves her chocolate lab, Lillian (and so do we). She embraces the Colorado lifestyle and enjoys hiking in the mountains, ATV riding, going to vintage markets and refinishing modern farmhouse furniture.
Erin ParkerE-mail: erin@columbinelabel.com
Years in the Industry: 29
Years at Columbine Label: 2
With 29 years of diverse label experience, Erin’s skills and knowledge are incredibly valuable to our customers and to the Columbine Label team. For 12 of those years, Erin gained first-hand expertise working as a press operator on both flexo and digital presses. After developing her label skills across many departments, Erin wanted to use her knowledge to help customers, so she joined our Customer Service team. As further evidence of Erin’s diverse skill set, she went to school to be an O.R. Surgical Technician. Erin loves her chocolate lab, Lillian (and so do we). She embraces the Colorado lifestyle and enjoys hiking in the mountains, ATV riding, going to vintage markets and refinishing modern farmhouse furniture.
Kelly CheekYears in the Industry: 38
Years at Columbine Label: 23
With a rich heritage in printing – 38 years total – Kelly is Columbine Label’s graphic technician. He ensures customer projects are queued to printing in an accurate timely manner. Kelly has always loved creativity and graphic design. His graphic design career started in architectural and fleet design followed by time at a printing plate company. He has called Colorado his home for 35 years. An interesting fact: Kelly also writes novels and is currently working on his tenth one. Currently, eight of his novels are available on Amazon.
Kelly CheekYears in the Industry: 38
Years at Columbine Label: 23
With a rich heritage in printing – 38 years total – Kelly is Columbine Label’s graphic technician. He ensures customer projects are queued to printing in an accurate timely manner. Kelly has always loved creativity and graphic design. His graphic design career started in architectural and fleet design followed by time at a printing plate company. He has called Colorado his home for 35 years. An interesting fact: Kelly also writes novels and is currently working on his tenth one. Currently, eight of his novels are available on Amazon.
Phil GriffithYears in the Industry: 11
Years at Columbine Label: 1
Phil has worked in pre-press for 11 years after studying graphic design in Vancouver, Washington. He is a whiz at reviewing digital files and working with customers on art file revisions to ensure the highest quality label outcome. Phil’s attention to graphic design detail and commitment to quality are unshakeable – which helps our labels meet (and exceed) customer expectations. Phil has lived in Colorado since 2004 and loves art, movies, music, video games and football. Thanks to his Grandmother, Phil also loves cooking. He is married to Laura and they have an awesome son who is the near-identical clone of Phil — in both looks and personality.
Phil GriffithYears in the Industry: 11
Years at Columbine Label: 1
Phil has worked in pre-press for 11 years after studying graphic design in Vancouver, Washington. He is a whiz at reviewing digital files and working with customers on art file revisions to ensure the highest quality label outcome. Phil’s attention to graphic design detail and commitment to quality are unshakeable – which helps our labels meet (and exceed) customer expectations. Phil has lived in Colorado since 2004 and loves art, movies, music, video games and football. Thanks to his Grandmother, Phil also loves cooking. He is married to Laura and they have an awesome son who is the near-identical clone of Phil — in both looks and personality.
Darrel HelmsYears in the Industry: 28
Years at Columbine Label: 21
Darrel is the Plant Superintendent, responsible for maintenance and fabricating custom parts. He keeps presses and equipment running, minimizing downtime and improving efficiencies. He has been in the label industry for 26 years and worked for Columbine for 21 years. Darrel attended vocational school as a machinist. Was in the US Navy 1986-1990 as an engineer and served aboard the USS Midway in Japan (ship is now serving as a museum in San Diego). His passions include craft beer, his wife, three daughters, traditional hot rods, gardening, and antiques.
Darrel HelmsYears in the Industry: 28
Years at Columbine Label: 21
Darrel is the Plant Superintendent, responsible for maintenance and fabricating custom parts. He keeps presses and equipment running, minimizing downtime and improving efficiencies. He has been in the label industry for 26 years and worked for Columbine for 21 years. Darrel attended vocational school as a machinist. Was in the US Navy 1986-1990 as an engineer and served aboard the USS Midway in Japan (ship is now serving as a museum in San Diego). His passions include craft beer, his wife, three daughters, traditional hot rods, gardening, and antiques.
Wanda LockhartYears in the Industry: 40
Years at Columbine Label: 25
Wanda has been in the label industry for 40 years, working in quality control, rewind and shipping manager capacities. At Columbine Label, Wanda manages the flexo press schedule, ensuring all materials are available for our customer orders to be produced on time. She is also a Jill-of-all-trades and runs the rewinder, helps with shipping, is a wiz at quality control and can spot misspelled text at a glance. Wanda is a Colorado Native, enjoys watching Netflix and cherishes the time she gets to spend with her son, daughter-in-law and grandson.
Wanda LockhartYears in the Industry: 40
Years at Columbine Label: 25
Wanda has been in the label industry for 40 years, working in quality control, rewind and shipping manager capacities. At Columbine Label, Wanda manages the flexo press schedule, ensuring all materials are available for our customer orders to be produced on time. She is also a Jill-of-all-trades and runs the rewinder, helps with shipping, is a wiz at quality control and can spot misspelled text at a glance. Wanda is a Colorado Native, enjoys watching Netflix and cherishes the time she gets to spend with her son, daughter-in-law and grandson.
Jimmy GannonYears in the Industry: 1
Years at Columbine Label: 1
Jimmy is the “last set of eyes” to ensure customer orders are shipped without errors and as quickly as possible. Jimmy does whatever it takes to get quality product out the door and to Columbine Label customers. He consistently takes his role to a new level, conducting quality inspections, finding efficient shipping alternatives to save customers money and optimizing packaging sizes to keep them manageable for customers. In his free time, Jimmy loves to spend time with his wife and enjoy the outdoors. He was raised in Florida and loves the Rocky Mountains and can often be found hiking, camping, skateboarding and surfing.
Jimmy GannonYears in the Industry: 1
Years at Columbine Label: 1
Jimmy is the “last set of eyes” to ensure customer orders are shipped without errors and as quickly as possible. Jimmy does whatever it takes to get quality product out the door and to Columbine Label customers. He consistently takes his role to a new level, conducting quality inspections, finding efficient shipping alternatives to save customers money and optimizing packaging sizes to keep them manageable for customers. In his free time, Jimmy loves to spend time with his wife and enjoy the outdoors. He was raised in Florida and loves the Rocky Mountains and can often be found hiking, camping, skateboarding and surfing.
The Columbine Label Company is Committed to Managing Health, Safety and Environmental Matters (HS&E).
At Columbine Label, safety trumps profits. We are always seeking opportunities to reduce risks to human health, safety and the environment while providing the highest quality products and services. For three consecutive years we have been awarded the “Pinnacol Assurance” Circle of Safety award.
Integral to Columbine Label’s core business is our commitment to a culture of environmental awareness. We continuously strive for lean manufacturing processes that help reduce our carbon footprint.
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Reduced amount of solid waste sent to landfill by 53,290 tons
Reduced amount of greenhouse gas emissions by 13.7%
Improved normalized impact of electrical efficiency by 17.6% and natural gas by 9.1%
Improved our normalized impact of water usage by 15.8%
