How Digital Label Printing Changed the Game with Variable Data Labels
Digital label printing technology has revolutionized the label industry. Businesses are now able to produce high-quality, full-color labels in small quantities at an affordable cost. Variable data capabilities have further expanded the possibilities of digital label printing, creating an ideal solution for companies that want to produce personalized labels for different products, promotions, or events.
What is Variable Data Label Printing?
Variable data printing refers to the ability to print different text, graphics, or images on each label in a print run, all sequentially. What appears in one print may not appear in the next.
A couple getting married may use this for their envelopes. Every wedding invite recipient has a unique envelope printed, but the return address remains the same.
This type of printing allows businesses to produce labels with different information on each one, such as unique serial numbers, barcodes, QR codes, consecutive numbering, or personalized messages. This feature is particularly useful for industries such as food and beverage, pharmaceuticals, or cosmetics, where labeling requirements can vary based on product type, batch, or regulatory compliance. Variable data printing also enables businesses to create targeted marketing campaigns by printing labels with different designs, slogans, or offers based on customer demographics, preferences, or behaviors.
How is Consecutive Numbering used?
Consecutive numbering is another critical feature of variable data printing that enables businesses to keep track of inventory, track shipments, or authenticate products. Consecutive numbering involves assigning a unique number to each label in sequential order, starting from a predefined number and incrementing by a fixed value. This process ensures that each label is unique and can be traced back to its origin, making it an effective tool for product identification, quality control, or brand protection.
Digital Technology Makes it Possible
Digital label printing technology offers several advantages over traditional printing methods when it comes to variable data labels. Firstly, digital printing does not require plates or screens, making it easy to change the design or information on each label without incurring additional costs. Secondly, digital printing allows for precise registration, which means that each label is printed exactly where it needs to be, ensuring consistency and accuracy across the print run. Finally, digital printing offers fast turnaround times, allowing businesses to produce customized labels quickly and efficiently, even for small orders. Learn more on our page about our digital label printing service.
Variable data printing offers businesses a range of benefits, including flexibility, customization, and traceability. These features enable businesses to produce high-quality labels that meet their specific needs while also improving efficiency, reducing waste, and enhancing brand recognition. With the rise of e-commerce and direct-to-consumer sales, digital label printing is becoming increasingly important for businesses looking to stand out in a crowded marketplace and build customer loyalty.