Tags provide a durable, customizable solution for product identification, branding, and compliance. Available in various shapes, sizes, and materials, they are ideal for a wide range of industries, offering clear, professional labeling for every application.
Product Labels Are What We Do
When it comes to creating standout product labels, the design and materials you choose play a pivotal role in defining your brand’s identity and functionality. Whether you’re launching a new product or refreshing an existing one, your label is often the first impression consumers will have of your brand. In an increasingly competitive market, every detail of your product label counts—from the colors and textures to the shape and durability.
Product labels serve as more than just a means of information—they are a vital tool for capturing attention, conveying your brand’s message, and ensuring your product meets industry standards. A custom label should not only look good but also function effectively in different environments and handling conditions. This means selecting the right label materials, finishes, and features that will ensure your labels stand the test of time, whether they’re on store shelves, in the hands of consumers, or enduring exposure to water, oils, or rough handling.
At Columbine Label, we specialize in crafting custom product labels that enhance your brand’s visibility and appeal. With over 35 years of experience in the industry, we offer a wide variety of options to help you create labels that are as unique as your product. From premium materials and eye-catching finishes to flexible label shapes, our expert team is committed to bringing your vision to life with the highest standards of quality and craftsmanship.
In the sections ahead, we’ll dive deeper into the key features that make custom product labels a game-changer for your brand. Let’s explore how materials, finishes, shapes, and label configurations can elevate your product and set you apart from the competition.
Crafting the Perfect Product Labels
When creating custom product labels, four key features are essential for ensuring your product stands out and meets functional needs. First, selecting the right label materials is crucial for durability and appearance. Options range from paper for a classic look to synthetic materials like vinyl, offering resistance to water and abrasion for long-lasting quality.
Next, consider label finishes, which enhance both the aesthetics and durability of your product. Gloss finishes bring vibrant colors and shine, making your label pop, while matte finishes provide a more subdued, modern look that is easy to read under various lighting.
Roll and sheet labels offer flexibility depending on your application needs. Roll labels are perfect for high-volume automated processes, ensuring efficiency, while sheet labels are well-suited for smaller batches and manual applications, providing versatility across different production scales.
Lastly, label shape can be fully customized to match your product’s branding and packaging. Whether you prefer standard rectangles or intricate die-cut designs, the shape of your label can help differentiate your product on crowded shelves, making a memorable impression.
By carefully selecting the right materials, finishes, and shapes for your product labels, you can create an eye-catching and functional design that resonates with your customers and enhances your brand.
Label Materials
Label materials vary from paper to durable synthetic options like vinyl, polyester, and polypropylene. Each material offers different benefits, such as water resistance, flexibility, and durability, ensuring the best fit for various products and conditions
Label Finishes
Label Rolls & Sheets
Labels are finished on rolls or sheets, allowing flexibility in application. Roll labels are ideal for automated machines, while sheet labels are often used for manual application. Labels can be oriented horizontally or vertically, depending on needs
Label Shape
Label shapes can be customized using dies, allowing for unique contours, rounded edges, or intricate designs. Die-cutting ensures precision, enabling brands to create distinctive, attention-grabbing labels that fit their product’s unique packaging
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Product Label Options & Special Features
Durable Product Labels
Ideal For: Food Packaging, Bottles, Health & Beauty Products
Most customers who request a “waterproof label” are looking for a durable custom label that can withstand condensation, cool temperatures, or direct contact with water. We offer various durable options that ensure your custom labels handle moisture, temperature changes, and friction. Also, our specialized custom label printing process ensures these durable labels look great from when they hit the shelves until they’re in your customers’ hands.
Embossed Product Labels
Ideal For: Liquor bottles, Products that need a “high-end look”
Embossed labels include a raised design or text element created by stamping the label with a flatbed die. This can be done with foil or ink behind the embossed area or as a blind emboss applied directly to the raw materials. Embossing adds texture and dimension to custom labels. By embossing words or designs onto your labels, you can uniquely help your product stand out from the competition.
Extended Text Product Labels
Ideal For: Lip balm, hand sanitizer, other health and beauty products
Extended text labels are a perfect solution when text real estate is limited but you want to share lots of information with your customers. These “peel and reveal” custom labels help you fulfill regulatory requirements like drug facts and ingredient lists without taking away from your logo and other eye-catching aspects of your product packaging. Products such as hand sanitizer, lip balm, or other health or beauty supplies often use this technology to get the most out of a small label size.
Foil Stamped Product Labels
Ideal For: Wine and spirit labels, tobacco products, luxury goods
Foil-stamped labels provide a wide range of exciting metallic, holographic, and special pattern additions you can add to your custom labels. Also known as “hot stamping,” foil-stamped custom label printing uses a heated flat die to press or stamp the graphic into the substrate. We can produce foil-stamped labels in any color you can imagine. This is a great way to catch a potential customer’s eye and appeal to their senses.
We’re The Authority in Product Label Printing
Since 1988, The Columbine Label Company, Inc. has made it our mission to elevate your merchandise through superior product labeling. Our Denver-based business makes expertly crafted, fully customizable product labels for any package and industry. We stand behind our products 100% and will make it right if your labels are incorrect due to our error.
Use Columbine Label Company for _______
Shrink Sleeves
Shrink sleeves are versatile, full-coverage labels that conform to the shape of products when heated. Ideal for packaging, they offer 360-degree branding, tamper-evidence, and product protection, providing a durable and eye-catching solution for a variety of industries.
Flexible Packaging
Our flexible packaging solutions include non-resealable options like stick packs and sauce packets, ideal for single-use servings. These options offer convenience, durability, and customizable designs to enhance branding and functionality in various industries.
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Frequently Asked Questions
Because of our standard operating procedures, our minimum order quantity is 250 custom labels.
We use various materials for our custom label printing, each serving a unique purpose. Our most commonly used materials include biaxially oriented polypropylene (BOPP), tight mandrel, vinyl, digital wine stock, tag stock, and many more. One of our label experts can help you select the best material for your product.
We can perform digital and flexographic printing for any custom labels.
We offer laminate and varnish finish options.
Yes, we offer all of these custom label printing options. We look forward to working with you to determine which options make the most sense for your products.
Unfortunately, we do not apply labels directly to your products. However, we will work with you to ensure our labels will work with your application equipment.
Yes, we can handle orders with variable information.
Once we have your artwork on file, please contact us via email or phone call to place an order for more custom labels.
Yes, we have an assortment of responsibly sourced materials and label papers made from recycled materials. Please ask about these materials during the quote process.
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Print Types
