At Columbine Label, we have state-of-the-art, in-house capabilities to include hot foil stamped labels. A foil stamp, also known as a hot stamp is a printing process that is used to create a metallic effect on non-metallic material, such as wine stock. This process uses a heated flatbed die to press or “stamp” the graphic into the substrate. Hot stamps are available in any color including clear to give a spot varnish appearance.
Proctor & Gamble published an article a number of years ago regarding The First Moment of Truth (FMOT). This idea contends that you have 3-7 seconds after a consumer sees your product on the shelf to convert that shopper from a browser to a buyer. You only have a few seconds to catch their eye and appeal to their senses! This is why we’re so excited about eye-catching foil-stamped labels – because this label could increase your sales.
A foil stamping label will enhance your product’s appearance, add vibrancy and make it stand out in those first critical seconds. Foil stamping gives your label – and your product – a standout, high-end feel. Think about using this vibrant technique to launch a new product or mark an anniversary. Perhaps highlight your logo or other critical messaging to capture the buyer’s attention.
The metallic, iridescent, and holographic effects cannot be achieved in a normal printing process. To get these effects, you’ll need to work with a quality-oriented label printing company, with the right equipment to do the job right and at a reasonable cost, like Columbine Label. Plus, with Columbine Label, you can expect expert, helpful, responsive, and personal service.
We partner with Infinity Foil, a company that specializes in this type of product. They provide a massive catalog of hot stamp and digital foils that are compatible with our processes here at Columbine.
This includes but is not limited to:
