Instant Redeemable Coupon (IRC) Labels: Drive Sales at the Shelf
In today’s competitive retail landscape, brands need every edge they can get to stand out and move product. Instant Redeemable Coupons (IRCs), also known as coupon labels or peel-off coupons, are a powerful tool for doing just that. These on-pack promotions offer shoppers immediate value—such as a discount, rebate, or bundled offer—right at the point of sale, increasing both visibility and conversion in store.
IRC labels are a proven way to drive trial, reward loyal customers, or move seasonal or overstocked inventory. By placing the coupon directly on the product packaging, you eliminate barriers to redemption and create an immediate incentive for purchase. Whether it’s a “Save $1 Now” message or a limited-time bundle offer, IRCs create urgency and engagement at the most critical point in the buyer journey.
IRC labels are both functional and brand-forward. Our custom solutions are designed to meet your marketing goals while maintaining the integrity of your product’s packaging. Each label is engineered for easy peelability, tamper resistance, and compatibility with your production lines.
We offer a wide range of materials, adhesives, and finishes to ensure your coupon labels perform in any environment—whether they’re being applied to a chilled beverage, a boxed beauty product, or a flexible snack pouch. Our team will guide you through the design, layout, and technical specifications to create a label that catches the consumer’s eye and delivers real results.
Instant Redeemable Coupons are more than just discounts—they’re strategic tools that can elevate your brand, increase your sell-through rate, and build customer loyalty. Ready to see how coupon labels can work for your product? Let’s talk about your next campaign.
Practical and Powerful: Features That Set Our IRC Labels Apart
When considering Instant Redeemable Coupon (IRC) labels for your next marketing campaign, it’s important to look beyond just the promotion itself. The success of an IRC label depends not only on the message but also on the quality, performance, and execution of the label design and production. At Columbine Label, we understand the details that matter most to brand owners—and we’re here to make sure your labels work as hard as your campaign does.
From first glance to final peel, every element of an IRC label needs to be thoughtfully engineered. Consumers expect an easy, frustration-free experience when interacting with peel-off coupons. That means labels must adhere securely, yet release cleanly, maintaining both packaging integrity and consumer satisfaction. Behind the scenes, your team needs a label that runs smoothly through your equipment and meets the demands of your production schedule without delays or complications.
In addition, IRC labels must align with your brand’s visual identity. High-resolution printing, color accuracy, and proper alignment ensure your promotion feels cohesive with your overall packaging design. And because IRCs often live in fast-paced retail environments, they also need to grab attention quickly—making print quality and design flexibility more important than ever.
With the right partner and attention to detail, IRC labels can deliver measurable sales lift while reinforcing your brand’s professionalism and reliability. Explore the key features that make the difference between a basic peel-off label and a high-performing on-pack promotion.
Peelability and Functionality
IRC labels must be easy for consumers to peel without damaging the packaging or product. A clean lift ensures a positive user experience and encourages coupon redemption.
Adhesive Performance
The adhesive must hold securely until the point of use but release cleanly when peeled. It should perform well across various surfaces and temperatures, from bottles to flexible pouches.
Custom Printing and Branding
High-quality printing maintains brand integrity while delivering clear, compelling promotional messaging. Custom shapes, colors, and finishes help the coupon stand out without compromising your packaging design.
Production Line Compatibility
IRC labels need to apply efficiently during manufacturing. They must align with your labeling equipment and packaging speed to avoid costly downtime or rework on the production floor.
Our Commitment to You
Columbine Label isn’t just a label printing company — we’re problem solvers dedicated to helping you achieve your business goals. When you partner with us, we promise to deliver high-quality product labels every single time.
What You’ll Get With Every Order
Create Custom Instant Redeemable Coupon Labels for Your Brand
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Examples of previous projects
