The Rise of Digital Print
The label industry is evolving rapidly, driven by increased demand for customization, lean manufacturing practices including just in time deliveries in order to reduce warehousing requirements, and growing environmental and sustainability priorities. Digital print technology is rapidly taking over the market, despite currently representing a small portion of the overall label market. This shift is spurred by the need for high-quality, personalized labels with quick turnaround times, which digital printing excels at providing.
Evolving Demands and Trends
Traditional label production technologies such as flexography involve complex inline conversion processes with various finishing steps such as coating (lamination or varnish), die cutting, slitting, and waste removal. As the industry integrates digital printing capabilities, these functions remain critical but may require adaptation and additional offline processes to suit the new technology. The need for flexibility and automation is paramount, with modern label converting processes incorporating functions like varnishing, lamination, die cutting, slitting, matrix removal, foil stamping, embossing, spot varnishing, rewinding, and sheeting.
Digital printing offers several advantages, including fast setup, reduced waste, and the ability to produce shorter runs economically. This technology also supports on-demand and just-in-time printing, meeting the changing consumer preferences for localized, personalized products. As job sizes decrease and the demand for intricate designs and embellishments increases, label converters are investing in sophisticated digital finishing equipment.
Advancements in label technology are only the beginning of the trends sweeping the market in the label industry. Sustainability, branding and story telling, coupled with lean manufacturing processes are driving the industry.
Continued Development and Innovation
The digital printing landscape is continuously evolving, with advancements in high-speed inkjet technology and laser finishing systems making digital solutions more affordable and efficient. Innovations in digital embellishments, such as hot and cold foiling, laser cutting, and UV varnishing, allow label printers to create visually stunning and unique labels that stand out on the shelves. As digital printing technology advances, it is expected to displace older printing methods, further driving the adoption of digital solutions in the label industry.
Columbine Label: Combining Digital and Flexographic Printing
At Columbine Label, we understand the importance of embracing both traditional and modern printing technologies to meet our customers’ diverse needs. As a narrow web label printer based in Denver, CO, we specialize in Digital and Flexographic printing techniques, creating beautiful custom labels that cater to various industries.
Digital Printing: Precision and Versatility
Digital printing is the premier modern method for product label printing that utilizes digital technology to transfer files directly to the printer, which then applies ink or toner onto various substrates. This process offers numerous benefits, including:
- Fast Turnaround Times: Ideal for projects with tight deadlines.
- Precise Color Reproduction: Ensures vibrant and consistent prints.
- Print on Demand: Allows for small runs and personalized labels without the need for extensive setup.
Digital printing is perfect for commercial printing, marketing materials, and promotional products, providing sharp and vibrant images that capture consumer attention. At Columbine Label we use both our HP Indigo 6k and Domino presses to accomplish our digital printing
Flexographic Printing: Speed and Efficiency
Flexographic printing, on the other hand, involves a flexible relief plate coated with ink and pressed onto various label substrates. This method is known for:
- High-Speed Production: Suitable for large volume runs.
- Excellent Ink Transfer: Delivers consistent and vibrant prints.
- Versatility: Can print on a wide range of materials.
Flexographic printing is widely used in industries such as food and beverage, consumer goods, and packaging, where high productivity and quality are essential.
Embellishments and Special Processes
At Columbine Label, we also offer a variety of embellishment options and special process printing to enhance the visual appeal and functionality of your labels. These include:
- Hot Stamping: Adds metallic accents for a premium look.
- Embossing: Creates a raised effect for tactile engagement.
- Delam-Relam: Allows for complex label constructions.
- Spot Varnishing: Highlights specific areas of the label for added impact.
The Future of Label Printing
As the label industry continues to evolve, the integration of digital printing with traditional flexographic methods offers unparalleled flexibility and innovation. At Columbine Label, we are committed to staying at the forefront of these technological advancements, providing our customers with high-quality, customized labels that meet their unique needs.
Whether you require the speed and efficiency of flexographic printing or the precision and versatility of digital printing, Columbine Label has the expertise and equipment to deliver exceptional results. Embrace the future of label printing with us, and let us help your products stand out in an increasingly competitive market.