High-End Labels That Grab Attention and Sales
A Google search and cold call to Columbine Label Company led Boulder-based Cured
Nutrition to a successful cure for their printing woes.
Cured Nutrition, a premium provider of hemp-derived CBD (cannabidiol) products, was making its mark in the growing, albeit highly competitive, CBD market. But the company had grown frustrated with the lack of responsiveness and transparency and missed delivery deadlines from their print provider at the time.
A game-changer
As Mike S., director of operations at Cured Nutrition, tells it: “We were about to undergo a complete rebranding, including labels for 15-20 SKUs, and wanted a printer that could take on the volume of work, provide the quality we needed, and maintain an open line of communication along the way. The project was too big and timeline too tight to have to babysit a vendor.”
The other key criteria for selecting a new printer was specialty print capabilities. Positioned as a luxury health and wellness brand, Cured Nutrition’s rebranded products featured a high-end look on wine label stock with foil stamping, designed to help them stand out from the competition.
“We did a Google search specifically looking for a print company that could run foil stamp labels,” explains Mike. “Not many printers offered that service. But Columbine Label appeared in the search results with that capability and we liked the fact that they were local. So I called them up and within an hour, I was touring their facility.”
It proved to be a serendipitous decision. “Switching to Columbine Label changed the game for us,” Mike states.
Extra service
“When Mike called us and explained what they were looking for, I immediately invited him to our site for a tour,” says Christy Malone, customer support representative at Columbine Label. “We talked about their printing needs and specific criteria and I knew right away we could deliver exactly what they needed.” But with added service and expertise that proved critical to their success.
Because many of Cured Nutrition’s products are oil-based tinctures in bottles, Columbine Label recommended a smarter solution: a label stock that would repel the oil and keep the ink from rubbing off the label.
Columbine Label also zeroed in on the intricate design of the small labels. To ensure that the detailed design and small type would hold up during the print process, Columbine ran press proofs for Cured Nutrition to review the color, design, and overall quality output before doing a full run. “It turned out fantastic!” says Mike. “The text was very clear, the fine lines held up, we were extremely happy.” He also appreciates the ongoing communication Malone continues to provide with every order that Cured Nutrition places. “She keeps me informed of our order status every step of the way. So refreshing!”
Labels that sell more product
“We always get comments about how impressive our product looks,” Mike notes. “There’s no doubt in my mind that customers are buying our products because of how it looks. Columbine Label produces beautiful, stand-out labels for us that have helped increase our product sales.”
Final word
In a short time, Columbine Label and Cured Nutrition have forged a healthy partnership. “Columbine Label operates in a way that I wish more companies would. Their quality and attention to detail are undeniable, their pricing is fair and they’re just a pleasure to work with.”