Labels are the ultimate marketing vehicle for your product and must be optimized for each application. With a plethora of materials to choose from – such as facestock types, laminates / topcoats, adhesives, shrink sleeves and label application types – optimization is vital to getting your label form and function just right.
Adhesive is not always necessary or feasible in labeling products. Applications like keg collars, shelf talkers or meat and produce packaging inserts employ tags as a stand-up / stand-out, durable tag product identification labels. Selecting the proper tag stock, including option for paper tags, synthetic films and customized adhesive-backed tag, for specific application needs and durability ensures just-right tag label performance.
Shrink sleeve labels are unforgettable – sleek, streamlined, vibrant and contour-hugging beauties that provide 360-degree label look integrated with the container. Because adhesive is not used, shrink sleeve labels also make containers reusable or recyclable. Shrink sleeve labels are popular across many markets and application types such as beverage, food, health and beauty.
Food, dairy, health and beauty products often utilize flexible packaging to protect products, reduce landfill volume and extend product shelf life. Labeling considerations include ingredients (liquid or solid), sound or light barriers, product use, desired look (white, silver, clear) and how the product will be sealed. Application examples include squeezable containers, pouches, tubes and custom printed heat sealable lidding material for rigid containers.